Your Own Unique Niche and Model

Your Coaching Model Will Become Part of Your Coaching Identity and Brand.  It will communicate who you are as a coach to future employers and clients.

We'll ask you - 'Who Do You Want to Coach'?

We'll help you identify your ideal client, and then create a coaching model that represents your passion, beliefs, values and purpose.

One of the elements of our training that we are most proud of is that we teach our students to create their own coaching model.  Often a coaching school will teach or promote a coaching model that is  based on the personal philosophy, passion or coaching model of the founder. So if the founder was a NLP coach then it's most likely the coaching model they teach has a heavy NLP foundation.  But, at ICA we stay away from cookie cutter coaching models. Instead, as educators with expertise in adult learning principles, we teach the frameworks and theories that have influenced coaching such as cognitive behavioral therapy, appreciative inquiry, NLP, emotional intelligence and mindfulness. We look the background, how it intersects with coaching and how it can be blended with coaching.

The outcome being each graduate creates a coaching model that will speak to their future clients about who they are as a coach, who they will coach, and the problems they will solve. We do this by providing a solid framework which includes an ICF accredited curriculum, learning outcomes, practicum, reflection and business development.

  • Graduate with a Unique Coaching Model

    An important element of our Certified and Advanced Coach Training programs (ACTP) is to create your own unique coaching model (with our support and guidance).  It might seem daunting, but actually, it’s a natural progression once you get into the swing of things and begin to learn more about the opportunities for coaches, and the type of problems that clients are looking to be solved.  In the last 10 years, our Graduates have produced a range of unique Coaching Models .

Your Coaching Model Will Become Part of Your Coaching Identity and Brand

Every student who comes to ICA comes with their own unique blend of skills, knowledge and experience. Often this can come from a workplace or profession but it can also come from travel, parenting or general life experiences. The important thing is, that no matter what it is or where it came from, your coaching can benefit and even be shaped by this experience. You are not, as they say “an empty vessel” to be filled up with coaching “knowledge” Rather you are an amazing individual who has a totally unique perspective on life that has been shaped by the millions of experiences you have had in your life.

People use the internet more and more for "shopping research". To be found online when your prospective clients search for you, you need to be listed under something more specific than "coach".

Your coaching model will help clients find you and know you by

  • Offering a specific solution or support for specific challenges
  • Integrating or considering your previous experience, skills and knowledge
  • Reflecting your passions and purpose
  • Showcasing your beliefs, your personality and your values (vs a common 'one size fits all' model)

Your Coaching Model Goes Hand in Hand With Your Niche

To Niche or not to Niche is a common question.  Coaches often worry that a niche might limit their business opportunities.  But, actually, it's the opposite.  Your niche will define who you are as a coach, and communicate your expertise or speciality.  It might change over time, or as you mature as a coach.

For example: You might begin as a Life Coach, but then decide to narrow that down further and become a Retirement Coach. Or, you might develop an interest in health and well being and become a Fitness Coach.

For that reason, we prepare you with the skills and knowledge to coach anyone, anywhere in the world and provide a safe space for you to then explore and develop your niche. Read More

Graduate Yearbooks

ICA Coaches live in over 92 different countries around the world and are a diverse yet connected community with global friendships and networks.  Every ICA Coach graduates with their own unique coach portfolio.  This includes their own niche and model.  Read More

Download Program Syllabus


ICA's training has been online, and accredited by the ICF, since 2001.  Our Learnsite has over 20 years of modules, curated resources and coaching conversations.  Before attending classes you will read a module or watch an instructional video.  Following classes you will reflect on your learning through coaching practicum, course outcomes, forum reflections and portfolio development.