A Coaching Tool for Change

ReThink The Way You Think

We are constantly grappling with change – changes we want to make happen, changes we have to make, and changes that are happening to us. FlipIt™ is a coaching process for helping you to deal with change.  It’s an empowering activity that can be used to move you from where you are now to where you want to be.

Learn a Powerful 4 Step Coaching Process

What Are the ICA Power Tools?

Frame It

The ICA Power Tools were developed as part of our ACTP Coach Training Program. Over time their popularity increased, as ICA coaches began creating their own Power Tools. External coaches and consultants also began contacting us with requests to integrate the Power Tools into their coaching sessions, workshops and seminars.

FlipIt allows you to do just that, take the 8 ICA Power Tools, a 4 step process for change, and use it for anyone, anywhere in the world.

ICA Power Tools

Commitment vs Trying
Responsibility vs Blame
Responding vs Reacting
Truth vs Fraud
Lightness vs Significance
Trust vs Doubt
Action vs Delay
Respect vs Invalidation

View Power Tools in Detail


Anywhere, anytime - FlipitTM can be used with groups, with your clients or on your own.


At International Coach Academy (ICA), we place a great deal of emphasis on learning how to identify disempowering perspectives and then shift them to empowering perspectives. To ‘reframe’ a perspective. The FlipIt Coaching Process takes this further with a 4 step process: Find It, Feel It, Frame It, Flip It.

The FlipItTM coaching pack includes 8 Coaching Power Tools, Image Cards and an instruction booklet. This fun and thought provoking activity can be used in the workplace, at home with your family, or in workshops with teams or groups.