Your Niche Will Help Clients Find You

Coaching has roots from a variety of theories and philosophies including adult education, positive psychology and organisational psychology.  And it can be found in an increasing number of industries and professions. It is not a singular practice. Consequently it cannot be taught as such.

Robyn Logan (CEO and Founder)

Every ICA Coach Graduates with Their Own Niche

Clients are looking for specialised coaches who can help them with specific challengers.  The best coaches integrated their years of experience and knowledge into highly crafted coaching niches.

When coaching was a new profession, it was perfectly acceptable to simply call yourself a coach. But today the coaching profession is well developed across many industries and professions around the globe and the need to specialize is increasing.

Having taught coaches and coaching in over 90 different countries around the word and in both English and Chinese, we have a deep understanding of how coaching is practiced in a variety of niches, countries and languages. From this we have developed a philosophy and training framework that will equip you with the necessary skill to coach anyone, anywhere in the world.


The Difference Between Coaching and Other Disciplines

Consulting, mentoring and counselling are very different approaches to problem solving, goal setting and creating change than coaching.  But, they do blend well with coaching (and it's also important to know when to refer).


Coaching is Contextual

At ICA we believe that coaching is increasingly contextual. As more and more people become acquainted with the power of coaching it is being used in more diverse situations and environments. We are no longer looking at “Life coaching” or “Executive coaching” as being the two key coaching styles, we are now seeing yoga coaching, parent coaching, adoptions coaching, even pet coaching.

For that reason, we teach the skill of coaching. And, then encourage students to identify their niche as a way of showcasing their coaching uniqueness.

And, we strongly recommend that you explore and identify a coaching niche.  This is something that might change over time, and as you mature as a coach.  You might begin as a Life Coach, but then decide to narrow that down further and become a Retirement Coach.  Or, you might develop an interest in health and well being and become a Fitness Coach. Your niche will define who you are as a coach, and who your clients will be.


Coaching is Cultural

‘Cultural Competencies’ is a different concept to “Cross Cultural Coaching” The latter is a process whereby the coach is working with a client on cross cultural issues. These could be challenges around relocating to another country, or challenges to do with managing a diverse cultural team for example. “Cultural competencies” on the other hand describe the skills and competence of the coach, and their ability to work with clients from a variety of cultural backgrounds.


Coaching is Integrated

As coaching moves into more and more professions and industries the concept of keeping it ‘separate’ from other developmental approaches such as managing, training, mentoring or even counselling, is no longer viable. The coaching relationship and structure has to be integrated. In a company for example it is often the CEO, Team Manager or HR Manager who instigates the coaching and there are often very specific goals that the company has. It is not always so clear where the coaching ends and where it begins.


Coaching is Client Driven

No matter what style of coaching you employ, there is no debate about the fact that it will be different depending on the client. As a coach you really need to meet the client first, and identify their objective before choosing which coaching model you will use. People use the internet more and more for "shopping research". To be found online when your prospective clients search for you, you need to be listed under something more specific than "coach".


Robyn Logan (CEO) chat's with ICA Coaches

In this panel discussion, Robyn Logan (CEO) speaks with ICA students and Graduates about their unique coaching identities, their passions,  and how they found (or are finding) their coaching niche

What Sort of Coach Will You Be?

DON'T RUSH IN WITHOUT A PLAN

Planning can sometimes feel unnecessary or annoying.  But, it can actually be a time saver when matching goals to outcomes - particularly when the applications for coaching are endless!

Take this short quick to work out who you will be as a coach, and what you need to get there!

BEGIN YOUR PLAN