Coaching Applications

Coaching has roots from a variety of theories and philosophies including adult education, positive psychology and organisational psychology.  And it can be found in an increasing number of industries and professions. It is not a singular practice. Consequently it cannot be taught as such.

Robyn Logan, CEO and Founder

Developing Your Niche with ICA

Rather than offering a stand alone module or class, the opportunity to explore and identify your niche has been integrated into ICA's curriculum.

When coaching was a new profession, it was perfectly acceptable to simply call yourself a coach. But today the coaching profession is well developed across many industries and professions around the globe and the need to specialize is increasing.

Having taught coaches and coaching in over 90 different countries around the word and in both English and Chinese, we have a deep understanding of how coaching is practiced in a variety of niches, countries and languages. From this we have developed a philosophy and training framework that will equip you with the necessary skill to coach anyone, anywhere in the world.

  • Prepare and Submit a personalised Coach Development plan
  • Participate in Coaching Conversations, around a specific niche, in the private coaches forum
  • Attend and parciipate in Portfolio Development Labs
  • Coach and receive feedback during Mentor Coaching
  • Participate in peer coaching (extended learning)
  • Business Building (extended learning)

And, we strongly recommend that you explore and identify a coaching niche.  This is something that might change over time, and as you mature as a coach.  You might begin as a Life Coach, but then decide to narrow that down further and become a Retirement Coach.  Or, you might develop an interest in health and well being and become a Fitness Coach. Your niche will define who you are as a coach, and who your clients will be.

You can apply your expertise across a range of coaching specialities, as categorised into 4 streams

  1. Life Coaching
  2. Business Coaching
  3. Leadership Coaching
  4. Health and Wellness Coaching

Coaching must be Contextual, Cultural, Integrated and Client Driven

Coaching is Contextual

At ICA we believe that coaching is increasingly contextual. As more and more people become acquainted with the power of coaching it is being used in more diverse situations and environments. We are no longer looking at “Life coaching” or “Executive coaching” as being the two key coaching styles, we are now seeing yoga coaching, parent coaching, adoptions coaching, even pet coaching.

For that reason, we teach the skill of coaching. And, then encourage students to identify their niche as a way of showcasing their coaching uniqueness.

Coaching is Cultural

‘Cultural Competencies’ is a different concept to “Cross Cultural Coaching” The latter is a process whereby the coach is working with a client on cross cultural issues. These could be challenges around relocating to another country, or challenges to do with managing a diverse cultural team for example. “Cultural competencies” on the other hand describe the skills and competence of the coach, and their ability to work with clients from a variety of cultural backgrounds.

Coaching is Integrated

As coaching moves into more and more professions and industries the concept of keeping it ‘separate’ from other developmental approaches such as managing, training, mentoring or even counselling, is no longer viable. The coaching relationship and structure has to be integrated. In a company for example it is often the CEO, Team Manager or HR Manager who instigates the coaching and there are often very specific goals that the company has. It is not always so clear where the coaching ends and where it begins.

Coaching is Client Driven

No matter what style of coaching you employ, there is no debate about the fact that it will be different depending on the client. As a coach you really need to meet the client first, and identify their objective before choosing which coaching model you will use.

People use the internet more and more for "shopping research". To be found online when your prospective clients search for you, you need to be listed under something more specific than "coach".  Clients are looking for specialised coaches who can help them with specific challengers.  The best coaches integrated their years of experience and knowledge into highly crafted coaching niches.  We highly recommend our graduate coaches niche!

Who Will You Coach?

As a Coach you get to live one of the most amazing and fulfilling lifestyles on the planet. You can choose your clients, choose your hours and stay learning and growing for the rest of your life. All while making a positive impact on people's lives and the planet we live in.

The Difference Between Coaching and Other Disciplines

Consulting, mentoring and counselling are very different approaches to problem solving, goal setting and creating change than coaching.  But, they do blend well with coaching (and it's also important to know when to refer).

Become a Professional Coach

Many coaches choose to set up their own coaching practice or team up with other coaches to form a coaching network.  They build their own business, set their own hours and choose their own clients based on their coaching niche.  Coaching can take place face to face, over the phone, one on one or in groups. Most importantly coaching can be done from anywhere and is an ideal job for people with family commitments or people moving around regularly.

As a professional coach you can coach anyone but often you will coach people going through life change or people who want help achieving a particular goal.

  • People looking for work life balance
  • People looking for meaning in their life
  • People who want help with their business
  • People wanting to change career
  • People who want to lose weight
  • Teenagers, students & parents
  • People laid off or retiring
  • People dealing with grief

Become a Corporate Coach

Some coaches choose to become corporate coaches, working within organisations.  They can be  directly employed by the company as an internal coach or they can be contracted in to help coach individuals in the company by a coach broker. Internal coaches often come from a training, HR or senior management background.  Corporate coaches will often have specific experience within large organisations which benefit their clients.

As a corporate coach you will either be coaching people through change, coaching people around performance improvement or coaching around work life balance issues. You will coach:

  • Managers who need help with a particular issue
  • Employees experiencing corporate change
  • Teams that need to perform together
  • Employees seeking promotion
  • Sales teams

Become a Blended Coach

There is a growing trend towards blended coaching where the person blends coaching with their existing profession or skill set. For example a financial planner may use coaching with their client to get to their real goals before giving financial advice, a massage therapist may use coaching along with massage to treat the whole person.  The key to blended coaching is to ensure your client know when you are coaching and when you are not.

As a blended coach you will coach your existing clients and people seeking your expertise in a particular area.

  • Trainers train & coach trainees
  • Consultant consult & coach clients
  • Teachers teach & coach students
  • Nurse treat & coach patients
  • Financial planners coach & advise
  • Yoga masters coach & teach yoga
  • Nutritionist coach & advise on nutrition
  • Career advisors coach & advise on career options

Robyn Logan, CEO, International Coach Academy

What Sort of Coach Will You Be?

Identify the unique skills and knowledge you ALREADY have, and discover which markets or industries have the most potential for you.  Then create your own coach development plan - a road map to get you from where you are now to where you want to be.

Map Out Your Coaching Future