ICA's e-learning is interactive, structured and self paced

Coaching has roots from a variety of theories and philosophies including adult education, positive psychology and organisational psychology.  And it can be found in an increasing number of industries and professions. It is not a singular practice. Consequently it cannot be taught as such.

Robyn Logan (CEO and Founder)

We Specialise in the Application of Knowledge

Just as coaching is all about making deep and sustainable changes, so our learning method is about deep and life long learning. We assume that everyone who comes to coaching has a wealth of experience, knowledge or interest, that touches on coaching.  Our job is to provide you with a curriculum that is challenging and engaging and then to help you figure out the questions you need to answer and the learning you need to develop as a coach.

ICA has delivered it's programs via e-learning since 2001. And, it's more than just zoom classes.  It's an interactive learning process with many human touch points and milestones along the way.  We use an online classroom to give you as much"knowledge" as we can upfront - then we work with you on applying that knowledge to your specific situation.You get to choose the pace you study, but follow a structured learning model.

The Drip vs The Fire Hose

Anyone who has ever been to one of those 3 day (all day) training sessions knows that you only retain about 20% of what you learn. And there is often very little room for reflection. We believe reflection is a critical part of the learning process, without it your learning is in danger of staying at a superficial level only. However if you get the opportunity to learn, practice and reflect your learning will be deeper and more sustainable (in fact it’s not unlike coaching on that level)

So our training always allows for constant interaction between theory and practice and ample time for reflection. We deliberately structure our classes in a consistent “drip” (ongoing classes, daily, weekly, monthly) instead of a ‘fire-hose’ event (intensive all day, multiple day workshops).  If you miss a class one week, you can take it another week at the same or different time.

No Single Theory.  No Single Model

We ask you the question - how would you like to coach?  By doing this, you develop and graduate a coaching uniqueness and model that speaks to your future clients and employers about who you are as a coach and who you will coach.

Most if not all training programs currently on the market teach one specific coaching model. Quite often that model is derived from the interests and expertise of the Founder of the school. At ICA we teach “No Single Model” and we do that because it’s true!

Coaching as a profession has its roots in many diverse philosophies and disciplines including Positive Psychology, Emotional Intelligence, Appreciative Inquiry, Cognitive Behavioural Therapy etc. (just to name a few) and is increasingly influenced today by new ways of thinking, mindfulness, spirituality, brain based coaching etc. So we don’t teach any ONE MODEL. rather we teach you to read and digest a range of models and then we support you to develop your own mode. Its way more powerful and it draws on the expertise you ALREADY have.

Some of the areas of expertise, professions, theories and disciplines that might influence your model are:

- Organizational Psychology
- Health and Wellness Counseling
- Mentoring
- Change Management
- Leadership and Development

- Neuro Linguistic Programming
- Solutions Focused psychology
- Emotions Intelligence
- Spirituality & Self Development

  • Our Philosophy

    We have experienced, and believe, that

  1. The client is the expert in his or her own life. As coaches our role is to support the client to find the answers to their life challenges.
  2. Diversity is a resource to be valued. We respect the unique life journey and life choices of all people.
  3. “Coaching is from the heart”. This means practicing self-love and self-care to create a firm foundation from which to give to others in the coaching relationship.
  4. Which we focus on grows. Therefore, our focus is on strengths. We only focus on weaknesses if they appear as obstacles to building on our strengths.
  5. It's neccessary to live in alignment with ones own values. We try to practice this ourselves and to require it of our clients.
  6. Coaches are life long learners. We support our clients in a continual learning journey, just as we travel on ours.
  7. No one model of coaching has all of the answers for all coaching clients. We employ tools and models to support coaching but never to drive the process.
  8. It is an immense privilege to be invited into another person’s life to be a partner in their success. We also believe that with this privilege comes a responsibility to behave ethically at all times.

Online Learning = Flexibility, Community & Freedom

  • Never Miss a Class

    Classes run mornings, afternoon, evening and weekends. You are the one that chooses the days and times you attend, with the option to fast track or take your time.  But, our training is more than just attending classes, there’s also guided study, business building and portfolio development that can be completed outside of class time.

    Request Class Schedule

  • Learn what you want when you want

    Some of our students choose to start at the beginning and move through to the end, but  if you want to know about Systems Thinking & Coaching, you can also jump straight to that module and come back to the beginning at a later time.

    Download Syllabus

  • Take your program with you when you move

    Our students often travel at short notice; sometimes for work or conferences, sometimes holidays and sometimes country relocation. Our built in deferral system gives 6 months deferral at any time, and our platform can be accessed from any device in any location.

    Our Training Methodology

  • Make business connections and lasting friendships

    Our Coaches Forum has over 62,000 posts from coaches in 90+ countries. The connections and strategic partnerships that are formed in this forum last for life. Our coaches frequently meet up with each other as they travel to different cities around the world.

    View Our Forum

  • Our Community of Coaches

    Our Graduate coaches each have their own unique coaching model, and choose a nice that resonates with who they are as a coach, and the problems they solve.  Flick through our yearbooks to see how our graduates are using coaching.

    Read Yearbooks

  • Peer Coaching

    With our global Peer Coaching platform you can be connected to the coach who is perfect for you, no matter where in the world they are. Coaching across cultures and experiencing the diversity of coaching styles is in valuable. Peer Coaching is only one part of our Coaching Practicum which also includes Coaching Labs, Observed Coaching and Mentor Coaching.

    Read about Coaching Practicum at ICA

Which Coach Training Program to Choose?

When choosing a program it's important to consider how you would like to learn (which might be different to how you have learnt before), what pathway options are available to for further study or credentialing, program value for money,  and  how the program will fit your lifestyle.  To help you make these key decisions, we've shared some insights into our program.  Take the Program Selection Quiz to find the program best for you.