When coaching was a new profession, 10 or 15 years ago, it was perfectly acceptable to simply call yourself a coach. But today the coaching profession is well developed across many industries and professions around the globe and the need to specialize is increasing.
People are not looking for generalist coaches anymore; they want specific help for specific challenges
The best coaches integrate their years of experience and knowledge into highly crafted, well honed coaching niches.
People use the internet more and more for "shopping research". To be found online when your prospective clients search for you, you need to be listed under something more specific than "coach"
Coaching Specialty Labs
As part of our coach training, students join Coaching Specialty labs to explore and develop a niche. These fall into 4 main streams; Life, Leadership, Health & Wellness and Business. Within each stream there are hundreds of niche opportunities.
Each month we open up a call in each stream for our wider community to attend.
Listen to this Podcast with CEO Robyn Logan discussing the reasons Coaches should create a niche
We recently recorded a podcast episode on the importance of finding a niche when you are building your coaching practice.
Most new coaches struggle with finding just one niche or area to specialize in, they often have too many areas they are passionate about. This episode is motivation to dump all but one area of specialty.