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We have a 'No Single Model' Approach

Benefits of ICA's Training

1. Create Your Own Coaching Model

The coaching market is saturated with cookie cutter coaches - learning the same old models (GROW model etc.) and coaching with the same old processes. At ICA we help you to create a coaching model that is unique to you and your market.

2. Blend of Online Learning & Live Teleclasses

Learnsite Access to module downloads, resources, assessments, mentor coaching and peer coaching.  Live teleclasses and forum connections then explore each module in depth.

3. Flexible Scheduling - Go Fast or Go Slow

Weekend classes are not for everyone, but they're extremely popular at ICA.  So, in addition to the 31 weekday class options, there's 10 weekend time options.  The key principle being 'choice'.  A choice around the day or time you attend classes and how many (or few) fit best with your schedule.

4. Your Peer Coaching is Included

Many coach training schools charge extra for peer coaching - but with ICA, it's included. This gives you the chance to practice as both a coach and a client, and gives you the peer coaching requirements for an ACC or PCC credential.

5. ACC and PCC Credential Pathways

When you graduate from the Certified and Advanced programs you hold the designation of Certified Professional Coach (CPC) and can continue on to ACC or PCC Credential via ACTP pathway.

6. We Truly Care About Your Success

Our coaching community is made up of over 4000 coaches, many of who have stayed connected long after they graduate.  This speaks volumes to camaraderie and support you can expect. We truly care about our students and support you from enrollment through to graduation.

Which Program to Choose?

When choosing a program it's important to consider how you would like to learn (which might be different to how you have learnt before), what pathway options are available to for further study or credentialing, program value for money,  and  how the program will fit your lifestyle.  To help you make these key decisions, we've shared some insights into our program.  Take the Program Selection Quiz to find the program best for you.

Program Selector Quiz

We Use a "Flipped Classroom" Model

What is a Flipped Classroom?

Many educational organisations are realizing that the old ways of teaching and learning are not working. The days of the teacher standing in front of the board and "lecturing" are becoming fewer and fewer. Instead teachers are making learning materials available BEFORE class and then using actual class time to deepen the knowledge and overcome challenges.

How Does Flipped Learning Apply to ICA Coach Training?

There are still many coach training organizations delivering training in the old way, with the teacher up the front and the students watching and listening attentively. There is very little time for one on one contact with the lecturer and there is little to no time for reflection.

You will not find traditional lectures in our school, instead we use an online classroom to give you as much "knowledge" as we can upfront. You download all our modules in PDF form and read them. You can visit our Training Forum and see the conversations that previous students have had around the topic. You can even Google it yourself and talk to colleagues. Then when you come to class you come with a good knowledge of the subject matter, some preliminary ideas already formed and some questions of your own. The time you spend with our coach trainers is spent DEEPENING your knowledge, not gaining it.

This style of learning also provides a very important additional element - that of REFLECTION. Coaching is an internal skill, it is a skill that gets better the more you practice and the more you learn. So allowing for time in between training sessions is essential.

When you train with us we will not waste valuable time going over material you have already read. It is expected that students come to class already having read the lecture notes for that module and the time is then spent discussing and deepening your understanding of the concepts


Our Learning Philosophy

  • Being a great coach is about who you are as well as what you do.

    Coaching is more than a set of tools and techniques, it is a highly refined combination of advanced knowledge, technical skill, intuition, and “knowing”. A good coach is able to draw on their own experience and must be able to ‘walk the talk’. For this reason we structure our program so that students first apply a new skill or technical to themselves, then practice on peer coaching clients and finally apply to real coaching situations. By experiencing the coaching techniques first hand students have a deeper understanding of how to apply them to their clients.

  • The ‘Drip Feed’ vs the ‘Fire-Hose’ Method of Training

    Anyone who has ever been to one of those 3 day (all day) training sessions knows that you only retain about 20% of what you learn. And there is often very little room for reflection. We believe reflection is a critical part of the learning process, without it your learning is in danger of staying at a superficial level only. However if you get the opportunity to learn, practice and reflect your learning will be deeper and more sustainable (in fact it’s not unlike coaching on that level)

    So our training always allows for constant interaction between theory and practice and ample time for reflection. We deliberately structure our classes in a consistent “drip” (ongoing classes, daily, weekly, monthly) instead of a ‘fire-hose’ event (intensive all day, multiple day workshops)

  • Doing is Critical to the Learning Process

    Coaching and being coached are critical to the learning process. Our Peer Coaching Program means you get coach the minute you enroll. You immediately begin learning and experiencing the role of the “client”. This is an often overlooked part of becoming a coach and is a great introduction to actually conducting coaching yourself.

  • Flexibility – “Just in Time Learning” (ie ongoing delivery with over 60 teleclasses a week)

    It is now well accepted amongst learning professionals that students learn best when they want to learn and when their learning is relevant to their lives. So to use a simple example – if you were taught how to change a tire or how to bake a cake at a time decided by someone else your learning will not be nearly so deep as it would be if you learnt that skill at the time of need. This is is a really important point and deserves repeating. Your learning is going to be deeper, more sustainable and more relevant if you learn what you want to know when you want to know it.

    We currently run over 60 classes a week across all 3 international timezones so students can flexibly attend classes.

  • No Single Theory. No Single Model

    We believe coaching as a profession has been influenced by a number of areas of expertise and a number of other professions, theories and disciplines. Some of these are:

    • Organizational Psychology
    • Health and Wellness Counseling
    • Mentoring
    • Change Management
    • Leadership and Development
    • Neuro Linguistic Programming
    • Solutions Focused psychology
    • Emotions Intelligence
    • Spirituality & Self Development

    We believe coaching is an entirely new profession that draws on a range of disciplines and theories. Therefore we don’t teach one model, rather we encourage students to explore all models and learn all theories.

  • Individual Coaches with Unique Niches, Unique Markets and Unique Clients.

    Not surprisingly, there are as many coaching models as there are coaching schools. Following on from our no single theory policy we also advocate the development of unique coaching models for unique coaches and unique clients. So every student at ICA develops their own coaching model and process. And they do this by taking int o account their previous professional and personal history, their networks and contacts and their passion. (This process alone is worth the price of the tuition!)

Flick Through Our Graduation Yearbooks...


Transformational Coach, CANADA

testimonial-avatarMy memorable moment;

"During a laser coaching session, I had the confirmation that I am on the right career path and that in fact I will be good at what I do. On the flip side, it released in me a whole bunch of fear! I had to dig deep in order to embrace and acknowledge the coach that I am today"



testimonial-avatarMy memorable moment;

"When working with my peer coach I realized that if I could choose to let go of my limiting beliefs then I could accomplish anything. I was at that moment I realized that coaching really works"



testimonial-avatarMy memorable moment;

"In ICA, there is a common adage that “after the first few sessions all coaching is life coaching”. My experience really solidified that truth to me. It didn’t matter that I didn’t have context for some of the topics we explored. My job was to be a coach, not an expert in the areas that she explored."


Executive Coach, CANADA

testimonial-avatarMy memorable moment;

"The Advanced ICA syllabus holds the topics I always wanted to grow and evolve in, in a more profound and structured way. I love the ICA open approach to be able to develop as a coach in my own unique authentic way."

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