• Graduate With a Coaching Portfolio

    Your portfolio will communicate your unique identify – who you are as a coach, and who your clients will be

Identify your strengths, and maximise your potential

Most clients are not looking for just coaching.  They are looking for a solution to a problem.  So, it's vital that they can find you, and that it's clear up front the type of coaching you offer.

At ICA, we'll help you to create your own unique coaching identify by helping you define your niche, teaching you how to create your own coaching model, providing templates for your coaching portfolio, and sharing business success tips and insights.

Your Unique Coaching Model

One of the elements of our training that we are most proud of is that we teach our students to create their own coaching model.  So, we ask them to answer the question - how would you like to coach?  And, then provide the tools, guidance and learning needed for them to create their own coaching model. One that will speak to future clients and employers about who they are as a coach and their own unique methodology.

Your Coaching Niche

To Niche or not to Niche is a common question.  Coaches often worry that a niche might limit their business opportunities.  But, actually, it's the opposite.  Your niche will define who you are as a coach, and communicate your expertise or speciality.  It might change over time, or as you mature as a coach.

For example: You might begin as a Life Coach, but then decide to narrow that down further and become a Retirement Coach. Or, you might develop an interest in health and well being and become a Fitness Coach.

For that reason, we prepare you with the skills and knowledge to coach anyone, anywhere in the world and provide a safe space for you to then explore and develop your niche. Read More

Your Coaching Business

A series of 9 Video tutorials (and transcripts) are available to students in the Advanced Coach Training Program or as an add on to any of our training programs.  These will step you through the considerations and decisions you need to make when setting up your coaching practice.  Specifically, how to set up your business to attract traffic, leads and paying clients.

Contrary to what most people think, the technology is the easy part when it comes to setting up your business. Once you know who you will be as a coach, the rest is easy. In Business Express, we will explore how best to maximise your potential as a coach, and then help you with the process of setting up your business.

Robyn Logan, CEO and Founder

Coaching Testimonials and Social Proof

Peer Coaching is a requirement for all students in our Accredited Coach Training programs, and is included in your tuition.  You will take on the role of both coach and client, and will have the opportunity to give feedback and receive feedback.  With your clients permission, this feedback doubles as valuable social proof that can be shared with potential clients or employers.  It will testimony your coaching strengths, focus, and expertise.

Lorna Poole is creative, perceptive and inspirational. She understands people and helps you bring home the results. Thanks Lorna.
Miriam Clarke, Managing Director
– Prospect Ridge Trading

Your Coaching Resources

One of the things that you are definitely going to need when you set up your coaching practice is content.  Quality content.  For that reason, every coach in ICA's Vocational, Certified or Advanced program is required to create a range of coaching resources. This includes a Power Tool, Coaching Model, Research Paper, Client Starter Kit, or Case Study.  Your portfolio of work can then be uploaded to your website as content, or shared with clients and prospective employers as a resource that evidences your coaching expertise, knowledge and niche.

Darya Haitoglou

A Coaching Power Tool Created by Darya Haitoglou
(Systemic Relationship Coaching, UNITED KINGDOM)

TO NOURISH MEANS TO GIVE UNCONDITIONALLY. It’s what Tom Rath and Donald Clifton wrote in How Full is Your Bucket? Continue…

Stephen Miller

A Coaching Power Tool Created by Caroline Wu Beloe
(Parenting Coach, Life Coach, CHINA)

Not like adults, Children do not always have the language to tell us what they need and what hurts. They act out with their behavior in attempt Continue…


Robyn Logan, CEO, International Coach Academy

What Sort of Coach Will You Be?

Identify the unique skills and knowledge you ALREADY have, and discover which markets or industries have the most potential for you.  Then create your own coach development plan - a road map to get you from where you are now to where you want to be.

Map Out Your Coaching Future