Most successful coaches have a powerful, yet simple offer. They are crystal clear about who they target, what problem they solve and how they solve it. On the surface it can look very simple. But there is an art to making something complex look simple. When creating your Signature Offer it is often more about what you leave out than what you put in.

It's a common misconception that systems, forms and structures are limiting. But, think of the walls in your house - they hold the roof on, keep you warm and dry, and keep the unwanted elements out! The same applies to systems and structures in business.