• Your Unique Identity Will Attract Clients

    Every ICA Coach graduates with their own unique coaching portfolio, coaching model and coaching niche.

Target Your Clients With Uniqueness

Get The Clients You Want to Coach

Although it's not compulsory to have a niche, it's highly recommended.  A specialty can be as broad as 'Life Coaching' or tightly niched as 'Equestrian Coaching' (yes, one of our graduates is an Equestrian coach). But, you don't do this alone.  We hold portfolio development labs to help you identify and explore your niche, and our learnsite has a library of resources to get you started.

Before you hang out your shingle as a coach, we highly recommend you spend time working out what sort of coach you will be, who your clients will be and how you will connect with them.  As part of ICA's Coach Training we support you with all these things.  Some students begin their studies and develop this along the way, while others already have an idea that they they further develop during their training.  By the time each student graduates they are 'coach ready' with their own coaching model, niche and power tool.

Create Your Own Unique Coaching Model
ICA firmly believes that every coaching model is unique.  We don't teach the cookie cutter approach, but instead, support students to develop their own model and one that will specifically support how they plan to use coaching.  It's a framework to communicate their coaching expertise and process Read student coaching models.

Create Your Own Coaching Power Tool
Trademarked to ICA, Coaching Power Tools are a this vs that concept.  It's a tool you can use with clients to help them shift a perspective, or see a situation from two opposing perspectives.  The ICA Curriculum has 9 Power Tools, but by developing their own Power Tool, you gain a deeper understanding of the concept, as well as a valuable resource you can use as part of their coaching practice. Read Student Coaching power tools.

Invest Time in Coaching Research
Coaching Research Papers are an opportunity for ICA coaches to document research they have conducted into an area of coaching.  Your research paper can explore a coaching practice indepth, such as how neuroscience influences coaching.  This is then shared with clients or future employees as evidence of your coaching interest and commitment to learning. Read student research papers.

Some students prefer to do a coaching case study where they get to articulate their clients problem or goal and summarise the coaching skills and tools they used over the course of their coaching sessions and reflect on the outcome for the client.  The case study is an opportunity to put theory into practice and consolidate learning through reflection. Read some case studies.

Robyn Logan (CEO) chat's with ICA Coaches

In this panel discussion, Robyn Logan (CEO) speaks with ICA students and Graduates about their unique coaching identities, their passions,  and how they found (or are finding) their coaching niche

Prepare For Your Client Relationship

We then highly recommend you develop your own Client Starter Pack.  This communicates who you are as a coach, your coaching policies or terms, your coaching model, what your client can expect and what you expect as a coach.  Again, this is unique to you as a coach and at ICA this is something we help you develop.

Connect With Your Future Clients

The last step is to be seen.  If you're thinking of becoming a corporate coach then it requires you to submit proposals, tenders or applications.  If you're considering becoming a coach with your own coaching practice then you need to focus on generating traffic and then converting that traffic into leads and paying clients.

A Day In The Life Of An ICA Coach...

Health & Wellness Coach, US

Having overcome significant health challenges, ICA Coach Tom Seaman’s journey is nothing short of inspirational, demonstrating how we can rise from the depths of despair to a life full of hope, triumph, and joy.Listen to Interview

Download Program Syllabus

Download our syllabus to learn more about the training option that will best fit your budget, timeframe for completion and certification needs.