Coaching Will Change Your Life,
Your Career and Your Way of Being

Life as a Coach is Fulfilling and Rewarding...

When ICA first began back in 2001, the majority of students were wanting to become a coach (a life coach) and their main goal was to leave their current profession and start fresh.  They were either burnt out, bored, or unsatisfied with their current career and wanted a fresh change.

Fast forward, and today our student demographic has dramatically expanded. A new career is still a very real and viable pathway, but we are also finding more and more students are wanting coach training and certification as a way of adding value to their existing profession or widen their career prospects.  We call this blended coaching.  And, the niches can now be broadly categorised as Life, Business, Health and Wellness, and Leadership Coaching (with each having an unlimited number of specialities).

But the one thing that has remained constant over the past 20 or so years is that our coaches all tell us the same thing - they came to coaching to help other people, but the person they helped the most was themselves! You can choose your clients, choose your hours and stay learning and growing for the rest of your life. All while making a positive impact on people's lives and the planet we live in.

Take our quick quiz to find out what sort of coach you could be.

  • I came to coaching looking for something that I felt gifted at, and that had meaning for me.  I went from trying to change the whole world to changing one person at a time and the first person I changed was myself.
    Merci Miglino, MCC ICA Graduate

What Does It Take to Be a Coach?

In this LIVE Teleseminar replay Robyn Logan and Merci Miglino explore the nature and qualities of a successful coach.   A lot of the students come from backgrounds that were advice-giving and one of the very first things they have to do is unlearn their style of helping clients. Coaching really is about the client coming to the solution themselves. It’s a paradigm shift from telling the client, “I’ve got the answer,” on everything. As a coach you need to be client focused, agile, flexible and present.

3 Key Characteristics of a Coach

  • 1


    Coaches need to be highly flexible and be open to change and possibility.

  • 2

    Be Innately Curious

    As a coach you need to focus on the client and be curious. This often means 'unlearning' the approach of consulting, teaching or telling.

  • 3

    Change Maker

    Coaches need to be creative, in the moment and be focused on the future rather than the past.

What Does It Take to Be a Coach?

  • 1

    Get More Beach in Your Life

    Coaching is extremely portable and flexible. You can coach anyone, anywhere in the world.

  • 2

    You Choose Who You Work With

    As a coach with your own coaching model, you choose who you work with and the type of change you will make in the world.

  • 3

    Create Your Own Wealth

    You decide the days and times you work, and are the driver of your own income.

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What Sort Of Coach Will You Be?

The one thing that all coaches have in common is that they feel a natural talent or desire to create positive change in their lives, or the lives of others.  But, within this profession there's many different niches and applications.  Take our quick quiz to find out what sort of coach you will be.

'Who will I be as a Coach' Quiz