Coaching Will Change Your Life,
Your Career and Your Way of Being

According to the ICF Global Coaching Study 2020, globally, it is estimated that there were approximately 71,000 coach practitioners in 2019, an increase of 33% on the 2015 estimate.

Life as a Coach is Fulfilling and Rewarding...

When ICA first began back in 2001, the majority of students were wanting to become a coach (a life coach) and their main goal was to leave their current profession and start fresh.  They were either burnt out, bored, or unsatisfied with their current career and wanted a fresh change.

Fast forward, and today our student demographic has dramatically expanded. A new career is still a very real and viable pathway, but we are also finding more and more students are wanting coach training and certification as a way of adding value to their existing profession or widen their career prospects.  We call this blended coaching.  And, the niches can now be broadly categorised as Life, Business, Health and Wellness, and Leadership Coaching (with each having an unlimited number of specialities).

But the one thing that has remained constant over the past 20 or so years is that our coaches all tell us the same thing - they came to coaching to help other people, but the person they helped the most was themselves! You can choose your clients, choose your hours and stay learning and growing for the rest of your life. All while making a positive impact on people's lives and the planet we live in.

Take our quick quiz to find out what sort of coach you could be.

  • I came to coaching looking for something that I felt gifted at, and that had meaning for me.  I went from trying to change the whole world to changing one person at a time and the first person I changed was myself.
    Merci Miglino, MCC ICA Graduate

Our Graduates List the Top 3 Benefits of Life As a Coach

As part of their graduation, our coaches share their coaching portfolios, most memorable moments, and their coaching goals.  The three benefits below often come up as they reflect on their coaching and coach training adventure


Coaching is extremely portable and flexible. Most of our coaches use the telephone or zoom to conduct their coaching sessions and hold meetings with staff and many of our coaches travel frequently.


Life is short, and we only get one shot at it so most of us try and spend as much time as we can with the people who matter. As a coach you determine when you work and for how long, so you never have to miss out on important family events again.


This is the one most people struggle to believe is possible. But we have hundreds of coaches living their own version of a Coaching Lifestyle, making it all very very possible. And you can too.

What Does It Take to Be a Coach?

In this LIVE Teleseminar replay Robyn Logan and Merci Miglino explore the nature and qualities of a successful coach.   A lot of the students come from backgrounds that were advice-giving and one of the very first things they have to do is unlearn their style of helping clients. Coaching really is about the client coming to the solution themselves. It’s a paradigm shift from telling the client, “I’ve got the answer,” on everything. As a coach you need to be client focused, agile, flexible and present.

Search the ICA Library of Resources

Our Philosophy

1. We believe that the client is the expert in his or her own life. As coaches our role is to support the client to find the answers to their life challenges.

2. We believe that diversity is a resource to be valued. We respect the unique life journey and life choices of all people.

3. We believe in “coaching from the heart”. This means practicing self-love and self-care to create a firm foundation from which to give to others in the coaching relationship.

4. We believe that which we focus on grows. Therefore, our focus is on strengths. We only focus on weaknesses if they appear as obstacles to building on our strengths.

5. We believe in living in alignment with ones own values. We try to practice this ourselves and to require it of our clients.

6. We believe in life long learning. We support our clients in a continual learning journey, just as we travel on ours.

7. We believe that no one model of coaching has all of the answers for all coaching clients. We employ tools and models to support coaching but never to drive the process.

8. We believe that it is an immense privilege to be invited into another person’s life to be a partner in their success. We also believe that with this privilege comes a responsibility to behave ethically at all times.

What Sort Of Coach Will You Be?

The one thing that all coaches have in common is that they feel a natural talent or desire to create positive change in their lives, or the lives of others.  But, within this profession there's many different niches and applications.  Take our quick quiz to find out what sort of coach you will be.

'Who will I be as a Coach' Quiz