When ICA first began back in 2001, the majority of students were wanting to become a coach (a life coach) and their main goal was to leave their current profession and start fresh. They were either burnt out, bored, or unsatisfied with their current career and wanted a fresh change.
Fast forward, and today our student demographic has dramatically expanded. A new career is still a very real and viable pathway, but we are also finding more and more students are wanting coach training and certification as a way of adding value to their existing profession or widen their career prospects. We call this blended coaching. And, the niches can now be broadly categorised as Life, Business, Health and Wellness, and Leadership Coaching (with each having an unlimited number of specialities).
But the one thing that has remained constant over the past 20ish years is that our coaches all tell us the same thing - they came to coaching to help other people, but the person they helped the most was themselves! You can choose your clients, choose your hours and stay learning and growing for the rest of your life. All while making a positive impact on people's lives and the planet we live in. Take our quick quiz to find out what sort of coach you could be.