A Research Paper By Mirian Kachikwu
Business Coach, NIGERIA
Every society is pervaded by culture, with all that it entails, especially in Africa, where each country reflects a diverse range of ethnicities. Coaching Africans are becoming a more significant tool for Africans to deal with the personal and business issues that they face on a daily basis. Consequently, it is impossible to train an African without first understanding his or her cultural background. To effectively coach African clients, coaches must adapt to Western coaching competencies to understand and objectively question the impact on them and how they are identified in life, society, and/or the workplace.