International Coach Academy

Coach Training School

Focus vs. Distraction – Finding your Focus

A Coaching Power Tool created By Dawn Waldron
Professional Coach, UNITED KINGDOM

Even if you have discovered what you want to focus on, you may still be helpless and continue to hesitate in distraction. Sometimes, our goals are so bright we struggle to look at them they are so big that we can’t take the first step. We depend on people or things that interfere with our path. All of this can be an excuse for persisting in distraction. Power tools for focus vs. distraction can help you keep your vision and goals in mind, and reduce confusion throughout the day.

Finding Your Niche

Research Paper By Dawn Waldron
Professional Coach, United Kingdom

This paper presents a coaching-centered model for finding your niche to help coaches and complementary therapists identify the market segment that they are most suitable to serve. The author discusses classic niche marketing techniques and adapts the theory to provide a new model for identifying clients that take into account the values and life experience of the coach as well as commercial considerations to target a group that is willing and able to buy the service presented.

Cultivate – Good Habits and Routines for Future Growth

A Coaching Model Created By Dawn Waldron
Professional Coach, UNITED KINGDOM

Most clients come up with an idea of what they want to achieve. As coaches, we know that most of the things they need are waiting for the right time to grow in their hearts. The work is in refining the goal (peas or beans?), creating the vision, uncovering purpose and beliefs, and dealing with any tensions that get in the way of moving ahead. In fact, the stages may not always happen in perfect succession, just as we sometimes have long winters and early springs, or forget to weed them in time but the cultivate coaching model is flexible enough to cope with this situation, and rich sources of images and analogies can create interesting and instructive coaching conversations.

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