A Proven Training Methodology

One of the things that sets ICA apart from other schools is that we teach our coaches to create their own coaching model. It's unique to them and communicates who they are as a coach.

We Don't Just Teach - We Specialise in the Application of Knowledge

Training that is Flexible and Fluid, and has the Structures Needed for You to Stay On Track

Just as coaching is all about making deep and sustainable changes, so our learning method is about deep and life long learning. There are still many coach training organizations delivering training in the old way, with the teacher up the front and the students watching and listening attentively. There is very little time for one on one contact with the lecturer and there is little to no time for reflection. We use an online classroom to give you as much"knowledge" as we can upfront - then we work with you on applying that knowledge to your specific situation. 

Every month we open up our Coaching 101 classrooms so that future learners can experience our training.  These are real classes, with real learning and faculty.  

Our Learning Philosophy

  • The ‘Drip Feed’ vs the ‘Fire-Hose’ Method of Training

    Anyone who has ever been to one of those 3 day (all day) training sessions knows that you only retain about 20% of what you learn. And there is often very little room for reflection. We believe reflection is a critical part of the learning process, without it your learning is in danger of staying at a superficial level only. However if you get the opportunity to learn, practice and reflect your learning will be deeper and more sustainable (in fact it’s not unlike coaching on that level)

    So our training always allows for constant interaction between theory and practice and ample time for reflection. We deliberately structure our classes in a consistent “drip” (ongoing classes, daily, weekly, monthly) instead of a ‘fire-hose’ event (intensive all day, multiple day workshops)

  • Being a great coach is about who you are as well as what you do.

    Coaching is more than a set of tools and techniques, it is a highly refined combination of advanced knowledge, technical skill, intuition, and “knowing”. A good coach is able to draw on their own experience and must be able to ‘walk the talk’. For this reason we structure our program so that students first apply a new skill or technical to themselves, then practice on peer coaching clients and finally apply to real coaching situations. By experiencing the coaching techniques first hand students have a deeper understanding of how to apply them to their clients.

  • Doing is Critical to the Learning Process

    Coaching and being coached are critical to the learning process. Our Peer Coaching Program means you get a coach the minute you enroll. You immediately begin learning and experiencing the role of the “client”. This is an often overlooked part of becoming a coach and is a great introduction to actually conducting coaching yourself.  For the peer coach, peer coaching allows the student to build their coaching confidence and implement the skills and tools learned throughout the program.

  • No Single Theory. No Single Model

    One of the unique things about our program is that we teach our students to create their own coaching model.  So, we ask them to answer the question – how would you like to coach?  By doing this, our coaches graduate with their own coaching uniqueness and their model speaks to future clients about who they are as a coach and who they will coach.

    We believe coaching as a profession has been influenced by a number of areas of expertise and a number of other professions, theories and disciplines. Some of these are:

    • Organizational Psychology
    • Health and Wellness Counseling
    • Mentoring
    • Change Management
    • Leadership and Development
    • Neuro Linguistic Programming
    • Solutions Focused psychology
    • Emotions Intelligence
    • Spirituality & Self Development

    We believe coaching is an entirely new profession that draws on a range of disciplines and theories. Therefore we don’t teach one model, rather we encourage students to explore all models and learn all theories.

Which Program to Choose?

When choosing a program it's important to consider how you would like to learn (which might be different to how you have learnt before), what pathway options are available to for further study or credentialing, program value for money,  and  how the program will fit your lifestyle.  To help you make these key decisions, we've shared some insights into our program.  Take the Program Selection Quiz to find the program best for you.

Program Selector Quiz