A Proven Training Methodology

We Don't Just Teach - We Specialise in the Application of Knowledge

Just as coaching is all about making deep and sustainable changes, so our learning method is about deep and life long learning. There are still many coach training organizations delivering training in the old way, with the teacher up the front and the students watching and listening attentively. There is very little time for one on one contact with the lecturer and there is little to no time for reflection.

You will not find traditional lectures in our school, instead we use an online classroom to give you as much"knowledge" as we can upfront - then we work with you on applying that knowledge to your specific situation.  You can visit our Training Forum and see the conversations that previous students have had around the topic. Then when you come to class you come with a good knowledge of the subject matter, some preliminary ideas already formed and some questions of your own. The time you spend with our coach trainers is spent DEEPENING your knowledge, not gaining it.


No Single Model

One of the unique things about our program is that we teach our students to create their own coaching model.  So, we ask them to answer the question - how would you like to coach?  By doing this, our coaches graduate with their own coaching uniqueness and their model speaks to future clients about who they are as a coach and who they will coach.


Our Learning Philosophy

  • The ‘Drip Feed’ vs the ‘Fire-Hose’ Method of Training

    Anyone who has ever been to one of those 3 day (all day) training sessions knows that you only retain about 20% of what you learn. And there is often very little room for reflection. We believe reflection is a critical part of the learning process, without it your learning is in danger of staying at a superficial level only. However if you get the opportunity to learn, practice and reflect your learning will be deeper and more sustainable (in fact it’s not unlike coaching on that level)

    So our training always allows for constant interaction between theory and practice and ample time for reflection. We deliberately structure our classes in a consistent “drip” (ongoing classes, daily, weekly, monthly) instead of a ‘fire-hose’ event (intensive all day, multiple day workshops)

  • Being a great coach is about who you are as well as what you do.

    Coaching is more than a set of tools and techniques, it is a highly refined combination of advanced knowledge, technical skill, intuition, and “knowing”. A good coach is able to draw on their own experience and must be able to ‘walk the talk’. For this reason we structure our program so that students first apply a new skill or technical to themselves, then practice on peer coaching clients and finally apply to real coaching situations. By experiencing the coaching techniques first hand students have a deeper understanding of how to apply them to their clients.

  • Doing is Critical to the Learning Process

    Coaching and being coached are critical to the learning process. Our Peer Coaching Program means you get a coach the minute you enroll. You immediately begin learning and experiencing the role of the “client”. This is an often overlooked part of becoming a coach and is a great introduction to actually conducting coaching yourself.  For the peer coach, peer coaching allows the student to build their coaching confidence and implement the skills and tools learned throughout the program.

  • No Single Theory. No Single Model

    We believe coaching as a profession has been influenced by a number of areas of expertise and a number of other professions, theories and disciplines. Some of these are:

    • Organizational Psychology
    • Health and Wellness Counseling
    • Mentoring
    • Change Management
    • Leadership and Development
    • Neuro Linguistic Programming
    • Solutions Focused psychology
    • Emotions Intelligence
    • Spirituality & Self Development

    We believe coaching is an entirely new profession that draws on a range of disciplines and theories. Therefore we don’t teach one model, rather we encourage students to explore all models and learn all theories.

  • Individual Coaches with Unique Niches, Unique Markets and Unique Clients.

    Not surprisingly, there are as many coaching models as there are coaching schools. Following on from our no single theory policy we also advocate the development of unique coaching models for unique coaches and unique clients. So every student at ICA develops their own coaching model and process. And they do this by taking int o account their previous professional and personal history, their networks and contacts and their passion. (This process alone is worth the price of the tuition!)

  • Flexibility – “Just in Time Learning” (ie ongoing delivery with over 60 teleclasses a week)

    It is now well accepted amongst learning professionals that students learn best when they want to learn and when their learning is relevant to their lives. So to use a simple example – if you were taught how to change a tire or how to bake a cake at a time decided by someone else your learning will not be nearly so deep as it would be if you learnt that skill at the time of need. This is is a really important point and deserves repeating. Your learning is going to be deeper, more sustainable and more relevant if you learn what you want to know when you want to know it.

    We currently run over 60 classes a week across all 3 international timezones so students can flexibly attend classes.

Which Program to Choose?

When choosing a program it's important to consider how you would like to learn (which might be different to how you have learnt before), what pathway options are available to for further study or credentialing, program value for money,  and  how the program will fit your lifestyle.  To help you make these key decisions, we've shared some insights into our program.  Take the Program Selection Quiz to find the program best for you.

Program Selector Quiz