ICA's e-learning is interactive, structured and self paced

My learning journey with ICA was amazing! I really enjoyed the autonomy in structuring my own learning approach and distilling my own unique coaching model.
- Victoria Vakova (ICA Graduate, Bulgaria)

The Pioneers of E-Learning

Since it's inception in 2001, ICA has leveraged the power of e-learning.  It's a style of learning that draws on many of the skills essential to coaching mastery - active listening, presence, focus and non judgment.  It's an interactive process with many human touch points and milestones along the way.  You get to choose the pace you study, but follow the a structured learning model.


We Specialise in the Application of Knowledge

Just as coaching is all about making deep and sustainable changes, so our learning method is about deep and life long learning. We assume that everyone who comes to coaching has a wealth of experience, knowledge or interest, that touches on coaching.  Our job is to provide you with a curriculum that is challenging and engaging and then to help you figure out the questions you need to answer and the learning you need to develop as a coach.

There are still many coach training organizations delivering training in the old way, with the teacher up the front lecturing and the students watching and listening attentively. There is very little time for one on one contact with the lecturer and there is little to no time for reflection. We use an online classroom to give you as much"knowledge" as we can upfront - then we work with you on applying that knowledge to your specific situation.

The Drip Feed vs Fire Hose Method

Anyone who has ever been to one of those 3 day (all day) training sessions knows that you only retain about 20% of what you learn. And there is often very little room for reflection. We believe reflection is a critical part of the learning process, without it your learning is in danger of staying at a superficial level only. However if you get the opportunity to learn, practice and reflect your learning will be deeper and more sustainable (in fact it’s not unlike coaching on that level)

So our training always allows for constant interaction between theory and practice and ample time for reflection. We deliberately structure our classes in a consistent “drip” (ongoing classes, daily, weekly, monthly) instead of a ‘fire-hose’ event (intensive all day, multiple day workshops)


The ICA Learnsite

As soon as you join an ICA program we will get you set you up in our ICA Learnsite and organise a one on one orientation.   The Learnsite is host to all your required learning materials including the live class schedule (teleclasses), written training material, video tutorials and the faculty moderated learning forum.  These resources make up your training and will extend you an interactive, flexible and self paced learning opportunity that is rich with networking opportunities and friendships.

  1. Downloadable PDF Modules
  2. Video Tutorial
  3. Live Teleclasses
  4. Private Coaches Forum
  5. Peer Coaching
  6. Unparalleled Support


When I studied my post-graduate in change management, I did it face-to-face at a university in Melbourne. I was working full-time and it was stressful getting to lectures.  I had to rush there and then would sit in the class, listen to the lectures, work out what I needed to do, and then rush home or back to work.   Only once or twice did I go to a café or had a conversation with another student.  I got my certification and got out.

Then, a couple of years later, I did a master’s in online learning and I did it online. It was amazing.  I made connections with people because, very simply, I was coming to the learning when I wanted to be there. They call that “just in time” learning.  It’s like when you feel hungry you eat. When I felt like learning I would log on and I would learn something. When I felt like connecting with other students I would log on and I would connect.  This greatly influenced how I then structured the learning at ICA for our coaching community.


Robyn Logan (CEO and Founder), International Coach Academy

Doing is critical to the learning process

Coaching is more than a set of tools and techniques, it is a highly refined combination of advanced knowledge, technical skill, intuition, and “knowing”. A good coach is able to draw on their own experience and must be able to ‘walk the talk’. For this reason we structure our program so that students first apply a new skill or technical to themselves, then practice on peer coaching clients and finally apply to real coaching situations. By experiencing the coaching techniques first hand students have a deeper understanding of how to apply them to their clients.

Our Peer Coaching Program means you get a coach the minute you enroll. You immediately begin learning and experiencing the role of the “client”. This is an often overlooked part of becoming a coach and is a great introduction to actually conducting coaching yourself.  For the peer coach, peer coaching allows the student to build their coaching confidence and implement the skills and tools learned throughout the program.


No Single Theory.  No Single Model

One of the unique things about our program is that we teach our students to create their own coaching model.  So, we ask them to answer the question - how would you like to coach?  By doing this, our coaches graduate with their own coaching uniqueness and their model speaks to future clients about who they are as a coach and who they will coach.

We believe coaching as a profession has been influenced by a number of areas of expertise and a number of other professions, theories and disciplines. Some of these are:

  • Organizational Psychology
  • Health and Wellness Counseling
  • Mentoring
  • Change Management
  • Leadership and Development
  • Neuro Linguistic Programming
  • Solutions Focused psychology
  • Emotions Intelligence
  • Spirituality & Self Development

We believe coaching is an entirely new profession that draws on a range of disciplines and theories. Therefore we don’t teach one model, rather we encourage students to explore all models and learn all theories.

Which Program to Choose?

When choosing a program it's important to consider how you would like to learn (which might be different to how you have learnt before), what pathway options are available to for further study or credentialing, program value for money,  and  how the program will fit your lifestyle.  To help you make these key decisions, we've shared some insights into our program.  Take the Program Selection Quiz to find the program best for you.

Program Selector Quiz