A manager observes his or her employee to see which areas of performance offer an opportunity to coach. The most reliable source of information about the person is direct observation by the manager. Many managers state that they have minimal time to observe their employees directly. This often causes a dilemma for managers. The challenge for most managers, then, is to be able to increase their observation opportunities. Observation is part of the managers’ role so if they complain they do not have time to spend observing their direct reports, we as coaches should inquire them regarding their responsibilities as managers.