The grounded theory approach was used in this study. The study was not based on any pre-conceived theory or assumptions. It was aimed at finding the implications of AHA moments in the process of coaching, if any. Review of current literature did not show any significant work being carried out on AHA moments.
Two questionnaires were designed – one for clients and one for coaches. An attempt was made to compare the responses of both the groups to the same question. These two questionnaires were then hosted on the web and responses invited from student and practicing coaches. The invitations were posted in coaching groups on LinkedIn & Facebook and on the ICA forum.
Data collected was then collated and analyzed. Quantitative data was analyzed using a basic spreadsheet program. Analysis of text was done on responses to answers of qualitative / textual questions to understand and highlight any significant information.
General respondent information
A total of 62 people responded to the survey, of which 20 were clients and 42 were coaches. The study was primarily carried out through ICA students/alumni though others also took part.
- Country – Amongst clients - 50% of the survey responses were from North America, 20% from India, 10% from Australia and the remaining 16% from the rest of the world. Amongst the coaches - 25% of the survey responses were from North America, 5% from India, 2% from Australia and the remaining 10% from the rest of the world.
- Gender - Amongst the clients, 15% were males and 85% were females. Amongst the coaches, 26% were males and 74% were females 3
- ICA student or alumni? - Amongst clients 95 % belonged to ICA others constituted 5 %. Amongst the coaches 76 % belonged to ICA others constituted 24 %.
- The experience of the coaches varied from .5 years to 20 years. The average experience was 4.6 years
The responses to the various questions were as follows:
1. Successful outcomes to coaching:
95% of the responding clients reported successful outcomes to coaching, while 5% did not respond. From the coaches, 76% reported a successful outcome. There was no response from 22% and 2% gave a negative reply. Fig 1
2. Occurrence of an ‘AHA!’ movement:
95% of the clients indicated experiencing such a moment whereas only 5% indicated otherwise. Amongst the coaches, 76% indicated that their clients experienced AHA moments, 22% did not respond to the question and 2% reported otherwise. Fig 2
3. On the main reasons for the emergence of AHA movement:
Of those who responded, 50% of the clients indicated, gaining a new perspective as the main reason, while 33% indicated change in mindset. The other three reasons (options) constituted 6% each.
Amongst the coaches, 35% reported gaining new perspective as the main reason for a client AHA moment, 32% indicated change in mindset, 26% quoted emergence of clarity and 6% quoted other reasons. Notably, none of the coaches quoted recognition of new tools as the reason. Fig 3
4. Willingness of the coaches to change the way they coach and coach only to that specific reason on becoming aware of the reasons for the emergence of an AHA moment:
38% of the coaches indicated willingness, 36% indicated that they would not coach only to a specific outcome and 26% of the coaches did not respond to the question. Fig 4
5. What will change for the coaches and how the coaches will use the new information or knowledge?
81% indicted that they will coach to their existing natural style and model and use the newly gained knowledge as and when required. 13% indicted that they would use their existing process / model but incorporate the new knowledge consciously in your coaching process every time they coach. Significantly, none of the coaches (0%) said that they will coach consciously and specifically for a particular outcome. 6% did not respond. Fig 5