Research Paper: Social Media For The Coaching Profession

Research Paper By Jackeline Cobian
(Marketing Coaching, PERU)

Introduction

Timothy Gallwey’s definition of coaching is accorded the status of a classic for comprehensively covering all the major bases of the profession. He states that, “Coaching is unlocking a person’s potential to maximize their own performance; it is also helping them to learn rather than teaching them” (Law, Ireland, & Hussain, 2007). It thus emerges that coaching is far from merely talking people into correcting their current state of affairs rather it focuses on actually empowering and bringing change in the life of the people through incorporation of positive qualities in their overall physiology. The biggest role of coaching is to expand an individual’s power to create the future they desire.

Coaching helps in allaying the worst fears of people. Although coaching does not provide the guarantee that it would completely eliminate all of an individual’s worst fears, it does offer a ray of hope to the people that all is not lost and if they continue to walk in the right direction they would be able to comfortably reach their goals (Western, 2012).

Coaching is one of the fastest growing businesses around the globe. The coaching vocation has fast grown to become one of the favorite professions for people around the globe. One of the most important factors contributing to the success of coaching profession is that people have understood that coaching can positively contribute to a balanced and happy lifestyle. In order to reach the desired target market, coaches must learn effective marketing strategies and seek to build long-term relationships with key customers.

This research paper will seek to highlight the importance of social media as a powerful marketing and communication tool for the coaches. It will be explained that adoption of appropriate social media tools can greatly enhance the meaningfulness of a coach’s message.

Methodology & Acknowledgement

• This research paper has been written by gathering relevant data concerning the topic.
• The application of a questionnaire to the three professional coaches. Each of them was provided with a list of questions in advance. The three coaches provided written answers to the questions.

I would like to thank all the coaches who participated in the survey. I also extend my heartfelt gratitude to the professional coaches who made a contribution to this paper and shared valuable information on the chosen topic. My special thanks for:

• Marsha Sanders, Marketing Coach and Consultant, Koi Marketing Solutions, USA.
• Veronika Noize, Marketing Coach and owner of Veronika Noize LLC, Canada.
• Rachel O'h-Uiginn, Life Coach and owner of Undercurrent Coaching for Curvy Gals, USA.