A Coaching Model Created by Pranav S. Ramanathan
(Executive Coach, UNITED STATES)
Having experienced the benefits of Cognitive Behavioral Therapy (“CBT”), I created a model based on its application to the coaching process. The DIAD (Delayer, Identify, Address, Discover) coaching model is predominantly influenced by the fundamentals of Cognitive Behavioral Therapy (“CBT”) and it’s derivative, Cognitive Behavioral Coaching (“CBC”).
Where CBT follows a remedial, solution-bearing approach, CBC highlights inherent structures, encourages productive behaviors, articulates vision, and establishes accountability to follow a goal-oriented life. Therapy addresses the past to understand the present; coaching addresses the present to guide the future.
The ICF posits this distinction between coaching and therapy:
therapy tends to focus on feelings and experiences related to past events, whereas coaching is oriented towards goal setting and encourages the client to move forward. A therapist typically works with a dysfunctional person to get them to become functional. A coach works with a functional person to get them to become exceptional.
Sir John Whitmore’s GROW model, regarded as the origin of structured coaching, inevitably deserves mention. The acronym for Goal – Reality – Options – Will, GROW proffers the definition of goals in specific, measurable terms to determine outcomes. The DIAD model incorporates GROW rudiments and Neuro-linguistic Programming (NLP) exercises into its framework:
The DIAD model accepts and demonstrates compliance with ICF’s ethical coaching guidelines. Highlighted below are competencies from each category (minimum of one) that are specifically associated with this model.
A. Setting the Foundation
“Coaching: What Is It?” Learning Level 1. International Coach Federation, 2010.
 The GROW Model
ICF Core Competencies.