Business Development for Coaches

Create and Develop Your Own Unique Coaching Identity

Identify your strengths, and maximise your potential

Gallup Strengths finder Assessment and Discovery Session

As a student of Business Express you will complete a Gallup StrengthsFinder Assessment. This will be followed by a private Discovery session with a member of ICA's faculty where you will explore how best to leverage your strengths, and maximise your full potential as a coach.

This awareness will be particularly useful when setting up your own own unique coaching model or business.  Gallup statistics show that people who understand their strengths are

  • 6 times more likely to be engaged at work
  • 7,8% more productive in their role
  • 3 times more likely to have better quality of life
  • 6 times more likely to spend time doing what they do best

Set Up Your Coaching Practice

Many coaches struggle with defining their niche for fear it will narrow down their market. In fact the opposite is true.

Most clients are not looking for just coaching.  They are looking for a solution to a problem.  So, it's vital that they can find you, and that it's clear up front the type of coaching you offer.

A series of 10 Video tutorials (and transcripts) will step you through the considerations and decisions you need to make when setting up your coaching practice.  Specifically, how to set up your business to attract traffic, leads and paying clients.

  • Define your niche
  • Brand YOU
  • Choose your business model
  • Outsourcing and online tools
  • Setting up your website
  • Setting up a lead capture system
  • Set up your social media
  • Create a content marketing plan
  • Powerful Video Marketing
  • Client starter pack

Practical 'How to' Advice

Contrary to what most people think, the technology is the easy part when it comes to setting up your business. Once you know who you will be as a coach, the rest is easy (well, relatively).

Cloe Blanchet (ICA's marketing guru) will provide one on one 'how to' support via our private coaches forum. She's an expert in social media, e commerce, and pretty much anything to do with online marketing. Having worked with ICA for the past 10 plus years, she's also able to share what has and hasn't worked for us (we've tested many many systems), and any industry trends that might come along.


ICA Certification for 16 Resource Development CCE's

Coaches wanting to renew their ACC or PCC credential are required to participate in Continuing Coach Education Credits (CCE's).  Business express meets the criteria for 16 hours of Resource Development, and 1 hour of core competency CCE.

See application renewal requirement