Business Express

Training, Resources and Support for Coaches

Program Outcomes

  • Identify a Coaching Niche & Business Model that Works For YOU

    We teach you how to define your niche, how to choose a profitable business model and how to position yourself in a crowded marketplace.

  • Create a KILLER Website and Get Set Up on Social Media

    We will show you the right order to do these things in and give you simple templates and processes that take the headache out of the technology. Or, we can build your website for you.

  • Get the Right Traffic and Convert it into Leads

    Building a website is not enough, you need to make sure your ideal client sees it, and then takes action when they get there. We will share our proven system for traffic & lead generation.

  • Discover a No Stress Way to Convert Leads into Paying Clients

    You won’t have to be a cheesy salesperson to get clients. We will share our sales success strategies to make sure your practice is always full.

Save 40% on 2015 Business Express Prices if you are an existing ICA Student or Graduate (valid until Dec 29th)

Join Today - Start Any Time between Jan - June 2015

Business Express

We Help You ...

Training Materials

  • Video Modules
  • Coach Business Case Studies
  • Step by Step Video Tutorials
  • Weekly Support & Accountability Calls (bLabs)
  • Faculty led Business Forum
  • 6 month program access

$998  USD

$598  USD

Student and Graduate Pricing
Ends 29th December

* Or via PayPal

Business Express (DFY)

We Do it For You ...

Training Materials

  • Video Modules
  • Coach Business Case Studies
  • Step by Step Video Tutorials
  • Weekly Support @ Accountability Calls (bLabs)
  • Faculty led Business Forum
  • 12 months program access

PLUS we build your website for you

  • 5 Page Website
  • Lead Capture Forms
  • Blog
  • Social Media Links

$1,700  USD

$1,020  USD

Student & Graduate Pricing
Ends 29th Dec

* Or via PayPal

Note: 40% saving is only available to the 29th December.  After that time it will be the regular pricing shown above. Course starts January 2015

Weekly Support Calls (bLabs)
Group Calls To Share Challenges & Get Questions Answered

Each module is in the form of a short video, supported by resources, live Business Labs and discussion board.

Business Express Curriculum
Detailed Modules Created by Subject Matter Experts

Weekly support calls - ff you don't have someone holding you accountable, then nothing happens.


  • Define Your Specialist Niche

    Many coaches struggle with defining their niche for fear it will narrow down their market. In fact the opposite is true. In this module we demonstrate the value of a niche and show you an easy process you can use to design yours.

  • Set Up Your Social Media

    It is not the case that you have to be everywhere. You only need to be active in the social media sites your target market visits. So once you have worked that out we will show you how to set up a powerful social media site and attract engaged, interested leads.

  • Create Your Website

    Contrary to what most people think, the technology is the easy part when it comes to building a website. The hard part is making sure you know exactly who your market is, what problem they have and how you plan to solve it. We will help you build a great website that then showcases your brilliance.

  • Content Marketing Plan

    People know when they are being sold to these days so traditional advertising is losing it’s appeal. Instead clients are looking for coaches they can connect to, they can trust. Creating content that is relevant to your market is a great way to start the relationship between you and your client.

  • Brand YOU!

    Your brand is very important, it is not something you want to let grow organically for too long. WE will show you how to build a strong brand in a competitive marketplace using expert blogging, public speaking and podcasting.

  • Outsourcing & Online Tools

    We have over 10 years experience working in an online business environment. The range and power of the apps and programs available today is mind blowing, particularly when many of them come in very reasonably priced. Find out which sites have the highest quality and the lowest cost.

  • Choose Your Business Model

    Your business name, business cards and web address can wait. First you need to work out exactly HOW you are going to generate revenue. What will you sell, who will you sell it to and which business model will you use to sell it.

  • Set Up a Lead Capture System

    If you take action on all the strategies we suggest in this course you will have more leads than your email inbox to handle. It will be time to start talking databases, online forms, mailing lists etc. But don’t stress, the same team that manage this for ICA will give you first hand support and knowledge for your set up.

  • Powerful Video Marketing

    With more and more people searching for products and services online before they go anywhere else, video has risen in importance. The ability to connect directly with your audience will put you ahead of the competition and create a connection with you and your potential clients.

  • Design a Signature Program

    There are a lot of people out there who would benefit from what you have to offer, it’s just that they don’t call it “coaching” Designing a training or mentoring program is a great way to enter the market without using the word coaching. It is also an excellent way to leverage your skills for more revenue.

  • Client Starter Pack

    Client Starter Packs come in all shapes and sizes. Not only will we share our Client Starter Pack, we will give you access to our global forum where many of our students post their packs. Learn what makes a powerful sales closer rather than a pretty brochure.

  • Sales Success Strategies

    Do you freeze when you realise you are about to have to “sell” your coaching. We can help you get rid of that mindset for ever. And then replace it with a sales-embracing mindset.

You can spend hours of your time and $1000's of your dollars trying to figure this all out yourself. OR - you can learn from people who have been there done that...

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