This month the ICF released its 2014 Global Consumer Awareness Study which compares the results to the 2010 bench-marking survey. This ascertains the worldwide awareness of the coaching profession and to gain insight both from those who are aware of the coaching profession and/or the ICF and those who are not.

Findings include 58%of 2014 respondents saying they were aware of professional Business and/or Life Coaching which is a 7% increase on 2010 findings.

17% of respondents had participated in a coaching relationship as either a coach or coachee. Among respondents who had participated in a coaching relationship, both satisfaction and advocacy were high.

Eighty-five % of coaching consumers reported that they were “somewhat” or “very” satisfied with the coaching experience. When the same group was asked, on a scale of 0 – 10, how likely they were to recommend professional coaching to colleagues, friends and/or family, the mean score was 7.14.

ICF members can download the full paper here: Coachfederation.org/consumerstudy2014.
(The executive summary is free to ICF Global Members and $15 USD for non-members.)

The summary data is available for everyone here: coachfederation.org/files/FileDownloads/2014GCAS/Global.pdf

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