Discover and Explore Your Coaching Niche

Understanding Coaching in Context

When coaching was a new profession, 10 or 15 years ago, it was perfectly acceptable to simply call yourself a coach. But today the coaching profession is well developed across many industries and professions around the globe and the need to specialize is increasing.

  • People are not looking for generalist coaches anymore; they want specific help for specific challenges
  • The best coaches integrate their years of experience and knowledge into highly crafted, well honed coaching niches.
  • People use the internet more and more for "shopping research". To be found online when your prospective clients search for you, you need to be listed under something more specific than "coach"

Developing a Specialist Niche

At ICA you will train in our core Accredited Coach Programs, but you also have the option of specializing in a chosen coaching niche. This is not compulsory, however we recommend it for the following reasons:

  • Calling yourself simply a 'life coach' makes it very hard for your prospective clients to find you. People are not looking for generalist coaches anymore; they want specific help for specific challenges or issues.
  • The best coaches dont walk away from their previous lives or careers when becoming a coach. They integrate their years of experience and knowledge into highly crafted, well honed coaching niches. So you can and should use your expertise to develop a unique coaching niche
  • People use the internet more and more for "shopping research" So even if it is a washing machine or a new car they are buying, and even if they plan to buy it arond the corner, firts they search online. To be found online when your prospective clients search for you, you need to be listed under something more specific than "coach"
  • Clients exist in unique situations, cultures and circumstances. No two contexts are the same. As a coach you need to be able to tailor your coaching accordingly.

Download Syllabus for Niche Development Labs

4 Key Streams

We believe in a strong connection between theory and practice at ICA.  So, in addition to the coach training modules and teleclassses and we have built in the opportunity for our students to connect with currently practicing professionals via Coaching Speciality Labs.

Life Coaching Stream

Help people create better, more fulfilling lives and lead a life of purpose yourself

Life coaching is probably the broadest are of coaching and includes literally hundreds of coaching niches. Some of these include:

- Life Stage Coaching
- Relationship Coaching
- Career & Transition Coaching
- Work/Life Balance Coaching

- Youth & Parent Coaching
- Cross Cultural Coaching
- Expat Coaching
- Finance Coach

Life coaches work with clients in a range of settings, some in face to face meetings but the majority via phone coaching. This means you are unlimited in your client possibilities - you can coach clients from all over the world. You can also be located anywhere in the world and take your business with you as you travel. Life coaching is an incredibly flexible, rewarding career.

As a life coach you will work with people on a range of issues But no matter what life coaching niche you choose you will most likely be working with clients on some of the following issues:

- seeking meaning & life purpose
- work/life balance issues
- stress & overwhelm
- transformation and new beginnings
- personal & professional challenges

Business Coaching Stream

Help businesses & entrepreneurs start, develop & grow.

Business coaching can take many forms such as coaching NGO's or social entrepreneurs to small family businesses. It is an area where previous experience in business is an advantage and it includes dozens of coaching niches. Some of these are:

- Marketing coaching
- Sales coaching
- Social media coaching
- Entrepreneur coaching

- NGO coaching
- Creativity coaching
- Heart centered business coaching
- Small business coaching

Business coaches work with clients in a range of settings, some in face to face meetings but many via phone coaching. This means you are unlimited in your client possibilities - you can coach clients from all over the world. You can also be located anywhere in the world and take your business with you as you travel. Business coaching is an incredibly flexible, rewarding career. As a business coach you will work with people on a range of issues but no matter what  coaching niche you choose you will most likely be working with clients on some of the following issues:

- aligning business & personal goals
- developing business strategy
- managing business growth
- work/life balance issues
- prioritising and time management

Health and Wellness Stream

Help people improve their Mind, Body, and Soul

Health and wellness coaching covers a diverse range of niches including addiction coaching, mindfulness coaching and illness coaching and often coaches are drawn to this area because of personal experience.  This area coaching has literally dozens of coaching niches. Some of these include:

- Spiritual Coaching
- Mindfulness Coaching
- Loss and Healing Coaching
- Recovery Coaching

- Yoga Coaching
- Fitness Coaching
- Weight Loss Coaching
- Wellness Coaching

Health and Wellness coaches work with clients in a range of settings, some face to face, some in groups and but the majority via phone coaching. This means you are unlimited in your client possibilities - you can coach clients from all over the world. You can also be located anywhere in the world and take your business with you as you travel. Health and wellness coaching is an incredibly flexible, rewarding career. As a health and wellness coach you will work with people on a range of issues, but no matter what coaching niche you choose you will most likely be working with clients on some of the following issues:

- manage health issues
- help with leading a healthier lifestyle
- coping with stress & overwhelm
- finding inner balance and life purpose
- leading a more spiritually aligned life

Leadership Coaching Stream

Leading and Developing People, Teams and Organisations

Leadership coaching is often the prefered coaching area for people who have worked in the corporate environment and includes literally hundreds of coaching niches. Some of these include:

- executive coaching
- manager coaching
- CEO coaching
- team leader coaching

- sales coaching
- real estate agent coaching
- customer service coaching
- professional development coaching

Leadership coaches work with clients in a range of settings as in house coaches within organisations, as external contractors delivering staff development programs and as independent executive or CEO coaches working either face to face or via phone. With your background and prior experience you can coach executives within a particular industry, coach individuals or coach groups.  If you are coaching by phone you can be located anywhere in the world and take your business with you as you travel. Executive and leadership coaching is an incredibly rewarding career that can get you out of the rat race and into a career where you can help to develop great leaders, teams and organisations. As a leadership coach you will work with people on a range of issues. But no matter what leadership coaching niche you choose you will most likely be working with clients on some of the following issues:

- workplace relationship challenges
- stress & overwhelm
- work life balance issues
- clarifying company vision & direction
- organisational change
- blue sky thinking

Visit Our Coaching Library

  • Coach Street Podcast

    Join Robyn Logan and Andrea Lee on this great podcast about all things coaching.
    Find out more.

  • Coaching Case Studies

    Coaching Models, Power Tools, Research Papers. -all created by our students
    Find out more.

  • Day in the Life

    Video Interviews with Graduate Coaches with a diverse range of niches.
    Find out more.

  • Coaching Tips

    Get tips and strategies in our regular Coaching Tips Videos
    Find out more.

  • Graduation Yearbooks

    Regular publication showcasing our amazing graduates
    Find out more.

  • Coaching 101 Minutes

    A recap of the conversations and questions covered during our Coaching 101 Classes.
    Find out more.