The ICA 4 Step Process for
Developing Your Own Coaching Model

STEP 1 - Study Other Models

Coaching emerged and was influenced by many other theories and philosohpies. Emotional Intelligence, Organisational Psychology, Cognitive Behavioural Therapy, Positive Psychology etc. Before you design and develop your own model it is important to understand the context in which you are coaching.

STEP 2 - Know Your Clients

Coaching does not happen in a vacuum. All coaching is contextual - it occurs in a specific culture, in a specific industry or sector and with specific clients. It is important that your Coaching Model is relevant and effective for YOUR clients.

STEP 2 - Create a Concept or Metaphor

Metaphors are an extremely effective way of communication complex ideas simply. They work very well with potential clients, and even for yourself, as a way of understanding how your Model works.

STEP 2 - Create a Concept or Metaphor

There must be a strong connection between theory and practice. Your Coaching Model might be perfect from a conceptual standpoint, but the only way to know if it works with clients and it go out there and test it. Practice with real clients in real situations, then revise and redevelop.

What Are Coaching Models and How Do You Create One?

This teleseminar explains our approach to teaching Coaching Models and was delivered by our Training Director, Merci Miglino. Merci looks at three well known coaching models then takes questions from coaching students on how to develop your own coaching model.

Try Our "No Single Model" Approach

One of the main reasons our students choose us over the many other coach training schools is because we don't offer a cookie cutter curriculum. We work with each student to help them develop their own coaching model. And we do this because it works.

Why Our Model Works

  • You need a Coaching Model that is relevant and appropriate in your industry or area or expertise

    Not all coaching models are created equal, and what works in one context with one market wont work in another. For example a Spiritual coaching model is not always going to work well in an Executive coaching setting in the banking industry. And a performance based, goal oriented action model is not going to work well in Grief coaching.

  • You need to Position YOU as an Expert

    When you use someone else’s model (eg GROW model) you are positioning them as the expert. When you create your own model you position yourself as the expert.

  • You Will Get Better Results for Your Clients

    Nobody knows your client base like you do. You know what their problems and challenges are and you know what their dreams and aspirations are. You are the perfect person to develop a model that will actually give them better results.