Specialist Niche Development for Professional Coaches

Coaching is still an emerging and developing practice and like everything there are several different windows or frames through which to view it and within which it is practiced. It has roots in a variety of theories and philosophies including adult education, positive psychology, organisational psychology and even the new age movement. And it can now be found in an increasing number of industries and professions. It is not a singular practice. Consequently it cannot be taught as such.

With over 15 years of experience teaching coaches and coaching in over 90 different countries around the word and in both English and Chinese, we have a deep understanding of how coaching is practiced in a variety of niches, countries and languages. From this we have developed a philosophy on what coaching is and how it should be taught.

What Happens in a Coaching Lab?

ICA's Coaching Labs are practice based classes that allow coaches to refine their coaching skills whilst exploring coaching within a niche specific context. We have 4 broad Specialist Streams.

Each Lab class has an assigned topic which provides a framework for the learning and discussion. Each topic ties back into one or more of the ICF competencies and is designed to provide authentic and relevant discussion and exploration of the coaching concept and related competencies.

A short 10 minute coaching session is also included in each Lab. This provides students with the opportunity to explore and experiment with their coaching  within a specific context. The coaching sessions are deliberately “role play’ style with the trainer asking for volunteers to be both the client and the coach.

Download Syllabus

Coaching Specialty labs are a place coaches can connect to identify, explore or develop a niche.  The labs fall into 4 main streams; Life, Leadership, Health & Wellness and Business and then in each stream there are hundreds of niche opportunities.

We encourage coaches to explore coaching both within and 'outside' their niche. Coaching is increasingly contextual. As more and more people become acquainted with the power of coaching it is being used in more diverse situations and environments.  Companies, small businesses, not for profits, schools, churches, the military – the list goes on. Each of these different environments lend themselves to slightly different approaches to coaching.

So as an example, a Life Coach working with yoga teachers in California will be adopting a different coaching mode and process to an Executive Coach working in the banking sector .

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Four Key Streams

Life Coaching

Help people create better, more fulfilling lives and lead a life of purpose yourself

Life coaching is probably the broadest are of coaching and includes literally hundreds of coaching niches. Some of these include:

- Life Stage Coaching
- Relationship Coaching
- Career & Transition Coaching
- Work/Life Balance Coaching

- Youth & Parent Coaching
- Cross Cultural Coaching
- Expat Coaching
- Finance Coach

Life coaches work with clients in a range of settings, some in face to face meetings but the majority via phone coaching. This means you are unlimited in your client possibilities - you can coach clients from all over the world. You can also be located anywhere in the world and take your business with you as you travel. Life coaching is an incredibly flexible, rewarding career.

Business Coaching

Help businesses & entrepreneurs start, develop & grow.

Business coaching can take many forms such as coaching NGO's or social entrepreneurs to small family businesses. It is an area where previous experience in business is an advantage and it includes dozens of coaching niches. Some of these are:

- Marketing coaching
- Sales coaching
- Social media coaching
- Entrepreneur coaching

- NGO coaching
- Creativity coaching
- Heart centered business coaching
- Small business coaching

Business coaches work with clients in a range of settings, some in face to face meetings but many via phone coaching. This means you are unlimited in your client possibilities - you can coach clients from all over the world. You can also be located anywhere in the world and take your business with you as you travel. Business coaching is an incredibly flexible, rewarding career.

Health and Wellness Coaching

Help people improve their Mind, Body, and Soul

Health and wellness coaching covers a diverse range of niches including addiction coaching, mindfulness coaching and illness coaching and often coaches are drawn to this area because of personal experience.  This area coaching has literally dozens of coaching niches. Some of these include:

- Spiritual Coaching
- Mindfulness Coaching
- Loss and Healing Coaching
- Recovery Coaching

- Yoga Coaching
- Fitness Coaching
- Weight Loss Coaching
- Wellness Coaching

Health and Wellness coaches work with clients in a range of settings, some face to face, some in groups and but the majority via phone coaching. This means you are unlimited in your client possibilities - you can coach clients from all over the world. You can also be located anywhere in the world and take your business with you as you travel. Health and wellness coaching is an incredibly flexible, rewarding career.

Leadership Coaching

Leading and Developing People, Teams and Organisations

Leadership coaching is often the prefered coaching area for people who have worked in the corporate environment and includes literally hundreds of coaching niches. Some of these include:

- executive coaching
- manager coaching
- CEO coaching
- team leader coaching

- sales coaching
- real estate agent coaching
- customer service coaching
- professional development coaching

Leadership coaches work with clients in a range of settings as in house coaches within organisations, as external contractors delivering staff development programs and as independent executive or CEO coaches working either face to face or via phone. With your background and prior experience you can coach executives within a particular industry, coach individuals or coach groups.  If you are coaching by phone you can be located anywhere in the world and take your business with you as you travel. Executive and leadership coaching is an incredibly rewarding career that can get you out of the rat race and into a career where you can help to develop great leaders, teams and organisations. As a leadership coach you will work with people on a range of issues.