Create Your Own Coaching Model

Our Graduates have produced over 680 Different Coaching Models - all showcasing their uniqueness as a coach

Your Coaching Model will showcase your uniqueness as a Coach

One of the elements of our training that we are most proud of is that we teach our students to create their own coaching model.  So, we ask them to answer the question - how would you like to coach?  By doing this, our coaches graduate with their own coaching uniqueness and their model speaks to future clients about who they are as a coach and who they will coach.

We begin this process by exploring Coaching Frameworks and Theories

Coaching as a profession has been influenced by a number of areas of expertise and a number of other professions, theories and disciplines. Some of these are:

  • Organizational Psychology
  • Health and Wellness Counseling
  • Mentoring
  • Change Management
  • Leadership and Development
  • Neuro Linguistic Programming
  • Solutions Focused psychology
  • Emotions Intelligence
  • Spirituality & Self Development

Most coach training schools tend to teach or promote a coaching model that is  based on the personal philosophy, passion or coaching model of the founder. So if the founder was a NLP coach then it's most likely the coaching model they teach has a heavy NLP foundation. If the founder was a psychologist the coaching model will be heavy in psychology. A popular model is the GROW model.

But, at ICA we stay away from cookie cutter coaching models. Instead, as educators with expertise in adult learning principles, we teach the frameworks and theories that have influenced coaching such as cognitive behavioral therapy, appreciative inquiry, NLP, emotional intelligence and mindfulness. We look the background, how it intersects with coaching and how it can be blended with coaching.

We'll teach you how to create your Coaching Model, but we won't tell you what it has to be.  It's unique to you, to your niche, and how you plan to use coaching.

Merci Miglino
Training Director, ICA

We then support you to create your own coaching model

As a student you will attend Portfolio Development Labs, led by a member of faculty with many years of professional coaching (and being coached).  In these labs, students explore and develop ideas, ask questions, give and receive feedback from peers, and also coach, and be coached. The outcome being you will develop your own unique coaching model by the time you graduate

The possibilities are unlimited, with our graduates already producing over 680 different coaching models.

Develop your own unique coaching niche

When coaching was a new profession, 10 or 15 years ago, it was perfectly acceptable to simply call yourself a coach. But today the coaching profession is well developed across many industries and professions around the globe and the need to specialize is increasing.

As part of developing a coaching  model, students will also develop their own coaching niche.  It's not compulsory, but highly recommended.  The reason being that it's simply not possible to be everything to everyone in a global market.  The tighter your niche, the more strongly you can target your potential clients.

  • People are not looking for generalist coaches anymore; they want specific help for specific challenges
  • The best coaches integrate their years of experience and knowledge into highly crafted, well honed coaching niches.
  • People use the internet more and more for "shopping research". To be found online when your prospective clients search for you, you need to be listed under something more specific than "coach"

Each month we open up a couple of Niche Development labs for prospective coaches to explore the niching options and connect with likeminded coaches.

Showcasing Graduate Coaching Models

Coaching Model: The Whole

A Coaching Model Created by Vernon Stinebaker
(Agile Coach & Business Coach, CHINA)
Read More


Coaching Model: Right Here, Right Now

A Coaching Model Created by Jennifer Gare
(Transformational  coach, CANADA)
Read More

Coaching Model: Roadmap

A Coaching Model Created by Marian Gibbs
(Career Coach, NEW ZEALAND)
Read more


Which Program to Choose?

When choosing a program it's important to consider how you would like to learn (which might be different to how you have learnt before), what pathway options are available to for further study or credentialing, program value for money,  and  how the program will fit your lifestyle.  To help you make these key decisions, we've shared some insights into our program.  Take the Program Selection Quiz to find the program best for you.

Program Selector Quiz