A Coaching Model created by Natalia Bogoyavlenskaya
(Executive, Business and Entrepreneurship Coaching, GERMANY)
Live what you believe in!
BOLD coaching model is aimed to support Executives in reaching a breakthrough to the next level of providing business results and leadership performance. BOLD is an acronym standing for Believe-Outline-Lead-Develop.
The corresponding phases of the coaching process are:
- BELIEVE in your Goal
- OUTLINE the way forward
- LEAD yourselves and your organization
- DEVELOP continuously
In essence BOLD is a transformational coaching model aligned with Robert Hargrove’s approach emphasising Executive’s evolution as a Leader and an Individual as a prerequisite for their business breakthrough and successful organisational change. The model rests on the assumptions that our values, beliefs and passions are the main sources of energy igniting our acting in the world
NOTE: The specific of the BOLD executive coaching model is that it is closely linked with and happens around the BOLD business development model that has been chosen by the Client for the implementation in own organisation. Therefore the presented coaching process goes through particular steps and topics implied by this business development model.
The core of the BOLD approach is addressing transformation on three interrelated levels – the Leader, the Team and the Organisation. Although the BOLD business development model is not presented in the current document, the following description of the coaching phases provides a good reflection of its stages. Description of the phases includes also areas where Client might need support, the role of the coach, examples of the questions to be asked and the check-points of readiness for moving to the next phase.
Phase 1: BELIEVE in your Goal
This phase starts with clarifying the essence of the Client’s goal and looking at the motivations and beliefs underlying it. It proceeds with Clients sharing their breakthrough Goal and intrinsic motivations with the team and revising the notion of the team.
First, is it a real breakthrough the Client after? Sometimes our goals can be along the same dimensions we’ve been always working along – we just want to be bigger, better or faster in essentially the same things we’ve been already doing. The truth is Breakthrough doesn’t happen going along, it happens going against. Taking a blunt example of a wall, no matter how much faster we may run along it, it won’t get us on the other side. We may however choose to face the wall and get all our strengths focused on breaking through it to open for ourselves the entire opportunity behind it. It is important therefore to help Client to understand if his/her goal is about a breakthrough or acceleration as working towards them would require two quite different approaches.
Another aspect of the Client’s goal to be addressed is that our goals are never just ours. And it is perfectly fine as we are never alone on our journey. What is important is to understand how much we are compromising on our intrinsic motivations and beliefs. Mark Twain once said:
The two most important days in your life are the day you are born… and the day you find out why.
It is crucial to make sure that the Client’s goal is steaming from his/her Big Why. If it is, Client will have an abundant source of energy to support him/her in the Breakthrough. If it’s not, it is important to consider whose goal it really is and why Client is willing to put energy into it. We shouldn’t be setting ourselves on the journey towards something we do not believe in.
Examples of the questions to ask at this stage:
- What is my definition of Breakthrough? How much of it is running the ‘same track’?
- Whose Goal is this?
- Which passions and believes of mine does aiming at this Goal answer?
- How is my goal connected to my Big WHY in life?
Upon linking the Goal to own Big Why the Client should be able to share both the goal and identified beliefs and motivations with own team. Sharing intrinsic motivations is crucial as the Client would need the Team’s back up throughout their entire breakthrough journey and it is important to have them connected to the same abundant source of energy – their believing in and being passionate about what they will be doing together. It is essential therefore for the Client to take time to talk to the team, let them reflect, invite sharing concerns, answer the questions that can be already answered and involve everyone to discuss and create working assumptions for those questions that cannot be answered at this early stage. Together with the team Client will need to come up with the Mission he/she and the team will commit to and declare themselves ready to take a leadership in.
Most probably not everyone on the team will share the Client’s beliefs underlying the announced goal. Client might need help appreciating that any disagreements and concerns are of great value as they may provide insights into additional significant dimensions that would need to be addressed when planning the way forward. In case of strong confrontation and non-collaborative behaviour Client may also need support in letting those people go. At this stage it is important to help Client to redefine the notion of a team as a group of people who shares not only the Client’s goals but also motivations and beliefs behind those as it is first and foremost them who the Client will need for preparing the breakthrough plan and successfully leading Client’s organisation forward. The outcome of adopting the new team definition is that Client’s Team will consist not only of his/her direct subordinates but, as soon as the new Mission statement is shared with the wider organisation, also of other people who will strongly identify with the Client’s believes and passions and will wholeheartedly raise to the challenge to support the Client in reaching the Breakthrough Goal.
Examples of the questions to ask at this stage:
- Who is on my team, who shares my Beliefs and Passions?
- What value can be found in the points of disagreement?
- Based on my Goal and underlying Beliefs and Passions, what is my Mission statement I will share with everyone and take a leadership in?
My role as a coach in this phase is to establish trustful relationship with the Client through presenting and agreeing the ways of our working together and becoming his/her thinking partner in clarifying Client’s goal and reaching awareness about the main motivations behind it. I shall help Client in establishing the link between the Goal and his/her Big Why. I shall also support Client in sharing the Goal and Beliefs with the team and redefining the notion of the Team to rely on from now on.
Both the Client, his/her redefined Team and the Coach move on from this phase fully committed to the Client’s goal.