Coaching Specialty Labs

Understanding Coaching in Context

When coaching was a new profession, 10 or 15 years ago, it was perfectly acceptable to simply call yourself a coach. But today the coaching profession is well developed across many industries and professions around the globe and the need to specialize is increasing.

  • People are not looking for generalist coaches anymore; they want specific help for specific challenges
  • The best coaches integrate their years of experience and knowledge into highly crafted, well honed coaching niches.
  • People use the internet more and more for "shopping research". To be found online when your prospective clients search for you, you need to be listed under something more specific than "coach"

Coaching Specialty Labs

As part of our coach training, students join Coaching Specialty labs to explore and develop a niche.  These fall into 4 main streams; Life, Leadership, Health & Wellness and Business and then in each stream there are hundreds of niche opportunities.

In every lab (live class) there is a topic or coaching issue that is explored and discussed in the context of that specific coaching stream.

Each month we open up a call in each stream for our wider community to attend.

Listen to this Podcast with CEO Robyn Logan discussing the reasons Coaches should create a niche

coaching-niches200x200We recently recorded a podcast episode on the importance of finding a niche when you are building your coaching practice.

Most new coaches struggle with finding just one niche or area to specialize in, they often have too many areas they are passionate about. This episode is motivation to dump all but one area of specialty.

AudioListen to Podcast